PROTECT YOUR PUMPS FASHION | 3 EMPLOYEES | FOUNDED IN 2011 While working at Neiman Marcus, Kathryn Jackson saw a void in the market for a product to protect women’s expensive shoes. Jackson explained that she founded Protect Your Pumps “to be the premier shoe care company for those who invest in nice shoes and want to keep them looking nice.” Founded in Milwaukee, Wisconsin in 2011, Protect Your Pumps helps women and men keep their shoes from getting scuffed and reduces the effects of general wear and tear. Jackson relies on two part-time employees and several suppliers and fulfillment centers around the United States to run her business. “Our international market is big,” said Jackson, estimating that overseas buyers make up 30 percent of overall sales. Jackson highlights the EU – especially the UK – and Australia as her largest markets and proudly notes that she has shipped Protect Your Pumps to over 80 countries. “I attribute our international success to the power of the web and social media,”said Jackson. Once the company was up and running on Instagram, orders unexpectedly arrived from all over the world. Jackson explained that, “Our product is a visual product. People want to see what it is and what it does and Instagram was instrumental for that.” Jackson highlighted the role that tools such as Facebook, Google AdWords and YouTube play in reaching customers in different countries. YouTube, for instance, provides bloggers and journalists with a visual forum to share demos and tutorial videos, as well as to share reviews. Protect Your Pumps offers three payment gateways: Stripe, PayPal and Amazon Pay. “Having that variety of payment gateways has been good for consumers. Not everyone wants to put their credit card in.I get that,”said Jackson. She also uses a variety of apps and software including Evernote, Dropbox for file sharing, Trello as a task manager and email marketing software, to power her global small business. MILWAUKEE, WISCONSIN POP. 599,642 SMEs account for 87% of Wisconsin goods exporters 40 Global Innovation Forum