INWHATLANGUAGE Salt Lake City-based technology innovator inWhatLanguage helps its customers be global but sound local. “In this ever shrinking world, the need to manage content globally is increasingly important,” said Cody Broderick, CEO of inWhatLanguage. The company translates, manages and distributes content for companies from Apple to Johnson & Johnson and individuals worldwide via a global network of linguists supported by software and AI. Their flagship product is UNIFY, a cloud-based translation management solution that allows companies to collaborate across decentralized teams to translate and manage foreign-language content seamlessly. Founded in 2011, the company has a truly global footprint that spans customers, employees and translators around the world. “Our global footprint is felt via the people that we hire,” explained Broderick. With translators and project managers in 130 different countries, its geographic reach exceeds that of many large corporations. Overseas markets are an important and growing component of inWhatLanguage’s business. Right now, roughly 15 percent of its revenue is from overseas markets, but “there is a crazy amount of potential, so we will be looking at deploying more of a global sales force,” said Broderick. He added that, “50 percent of the world is online right now and more than 90 percent of consumers live outside of the United States, so what we do is in-demand and that demand will continue to grow.” Broderick’s ability to export its services internationally and assemble a unique global workforce is part of the company’s secretsaucethatenablesinWhatLanguage to maintain 30 full time employees in Salt Lake City and 2 in Dublin, Ireland. In order for linguists and customers to connect with one another and utilize inWhatLanguage services, it is essential to have a globally-accessible internet. “We are cloud based,” said Broderick, adding that, “our technology is not a software that is downloaded onto your machine, so it only works where the internet is available.” CLOUD TRANSLATION SERVICES | 32 EMPLOYEES | FOUNDED IN 2010 38 Global Innovation Forum