comprehensive online product catalog, a slick YouTube video introduction to the company and online search are really all his company needs to get discovered globally. Deyhim notes that foreign markets bring their share of cultural and regulatory challenges for his business. He shared some of the lessons he learned along the way,like how in Spain certain projects require more than a dozen signatures or how in Japan his company could not do business directly with a client but rather through a local representative. For Deyhim, online search and resources from some of the large shipping and logistics companies helped him and his colleagues navigate these country-specific requirements. One of Deyhim’s favorite experiences when traveling to foreign countries is seeing how customers and partners abroad really look up to American businesses, even the small ones like ADC. For that reason, Deyhim urges fellow entrepreneurs to “not even question whether or not to go global.” Outside of the United States,businesses can find“unlimited markets that are easily connected thanks to the internet,”he said.“While you might be struggling in the U.S. market, you could go overseas and grow tremendously.” “It is overwhelming in the beginning, but don’t be discouraged,” advises Mr. Deyhim. “Some of our competitors closed down in the United States because they were so focused on the domestic market. International markets allowed us to survive.” “SOME OF OUR COMPETITORS CLOSED DOWN IN THE UNITED STATES BECAUSE THEY WERE SO FOCUSED ON THE DOMESTIC MARKET. INTERNATIONAL MARKETS ALLOWED US TO SURVIVE.”