to convince customers to pay for the product and have it shipped thousands of miles from Georgia. While social media does not play a large role in the business-facing kaolin clay industry, KaMin sets itself apart from competitors by sharing technical documentation and hosting webinars via their website. The company also utilizes LinkedIn, Google+ and YouTube as avenues for customers worldwide to learn more about the kaolin clay and to connect with the KaMin team. Finding the right partners helps small businesses prepare for and resolve issues that come from global business, advised Hobbs. “We learned a long time ago that selection of the right partners to represent us internationally is crucial,” explained Hobbs. Those partners can help resolve issues that may arise on the ground. Hobbs noted that the U.S. Commercial Service provides an array of affordable services to small businesses looking to succeed in global markets. Even small businesses that are not new to the exporting game, like KaMin, can benefit. The U.S. Commerce Department’s Gold Key services “helped us to identify and select a new agent and distributor in Asia,” while trade specialists at U.S. Export Assistance (USEAC) centers have helped with market research on specific activities and provided information on customs in different markets. “An additional benefit of our relationship with the U.S. Commercial Service has been the introductions they have made for us to both State of Georgia and Small Business Administration resources,”said Hobbs. For entrepreneurs looking to go global, Hobbs shares three key pieces of advice: “Find good supply chain partners to help you, contact your local USEAC for advice, and take advantage of local programs and networking groups for mentorship, education and advice.”   MACON, GEORGIA POP. 91, 351 SMEs account for 89% of Georgia goods exporters KAOLIN CLAY IS USED IN MANUFACTURING A WIDE RANGE OF PRODUCTS, SUCH AS PAPER, PAINT, CRAYONS AND PLASTIC - TO NAME A FEW. 13