Photo Credit: Dominic Lorrimer

Sydney-based startup Baraja is giving car manufacturers an alternative to existing LiDAR products used for driverless vehicle mapping. The LiDAR technology measures the distance to a target and uses the measurement to help self-driving cars explore the complex urban environment. The product, Spectrum-Scan, solves the issue – how to get a laser to point in every direction that a car needs to see- that conventional LiDAR solutions face by exploiting the interaction of light and prisms.

Cibby Pulikkaseril, Co-Founder and CTO of Baraja, spoke at Startup Global Sydney, co-hosted by GIF, at Stone & Chalk during the Spark Festival in Sydney in 2017.

During the event, Mr. Pulikkaseril told that Baraja is aiming at the global market from day one of the business. “We are firmly global in that all our customers are overseas and will probably stay that way for some time. That doesn’t bother us because ultimately we have the dream that our device will be on every car on the street,” Pulikkaseril added.

To support Baraja growing globally, the company uses LinkedIn as the main channel for marketing and communication, and adopts cloud-based technology for daily operation. “We have all our files in the cloud – so we have no paper in the office, which is pretty cool,” Pulikkaseril shared.